Focus on



As they do each year, members of the United Kingdom’s jewelry and gemstone sectors will mark their return to work at end of the summer vacation with a visit to International Jewellery London (IJL), the country’s premier jewelry trade show, which will open its doors for the 63rd time on September 2, and will run through September 4.

Organized by Reed Exhibitions, the event will take place at the Olympia London exhibition and conference center on Hammersmith Road, in the West Kensington neighborhood of the British capital. The 2017 edition of the show featured some 520 exhibitors and welcomed about 9,000 professional visitors, and similar figures are forecast for 2018.

Among the most prominent suppliers at the London show will once again be MID House of Diamonds.


While the British economy remains in a state of flux, as the country government struggles to negotiate a pathway out of the European Union, jewelry demand has been relatively buoyant, posting modest but solid increases, which was good news for many after the downturn that followed the Brexit vote in 2016. The most pressing issue has been the relative weakness of the British pound, which continues to languish.

Brexit or no Brexit, the British will continue to marry, and when they do so diamond jewelry will brought. Such will be the dominant theme at IJL 2018, which will feature a dedicated Bridal Showcase.

“The bridal sector is a key focus for the jewelry industry in the UK, and is certainly booming with over 250,000 marriages taking place last year,” said Fotoulla Michael, head of sales at the trade fair’s management company. “Ninety four percent of our visitors from the UK and internationally look to gain an insight into the bridal sector by attending IJL, so the show is an excellent opportunity to discover the latest trends.”


MID House of Diamonds will exhibit the Olympia London exhibition center at Stand C90. Visitors to the show can pre-arrange meetings at the MID booth by contacting the company’s offices in London, telephone: +44-207-404-6060, email: [email protected].

MID House of Diamonds’ booths at the IJL 2018 show will feature a large collection of white and fancy-colored loose diamonds, including blue, pink, green and yellow, in all shapes and sizes from 0.30 carats to plus-10.00 carats. All eight of the company’s international sales offices will be sending much of their top-quality material, among them a selection of rare GIA certified loose diamonds.

The Olympia exhibition center, site of the 2018 International Jewellery London trade show.

Also on exhibition will be a collection of unique, high-end diamond jewelry, including rings, necklaces, bracelets and earrings, featuring white and fancy-colored diamonds.

Visitors to International Jewellery London are invited to discover what MID is offering by way of the company’s MID HOUSE OF DIAMONDS app. Designed for smartphones and tablet computers using the Apple IOS and Android operating systems, it has been created especially to meet the needs of the professional diamond trader, tapping into the massive global inventory of merchandise of one of the world’s largest diamond suppliers. It is a fully-functional ordering system.  Users are able to conduct detailed searches for specific loose diamonds, receive real-time responses, visually examine the stones and relevant grading reports, view prices and place orders and requests. During shows at which MID exhibits, it will provide information about booth location, directions and live updates.

The MID HOUSE OF DIAMONDS app can be downloaded free of charge from the Apple and Google Play stores.