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TRADE SHOWS

EXPANDING CHINESE MARKET LIKELY TO SET TONE
FOR JUNE HONG KONG FAIR

With the lights of Las Vegas fading gently into the background, the world’s jewelry industry sets its sights on Asia, and more specifically to the June Hong Kong Jewellery & Gem Fair, which will take place June  21 to 24, 2018 at the Hong Kong Convention & Exhibition Centre (HKCEC).

Organized by UBM, it is considered the most important mid-year jewelry sourcing event in Asia. This year it will cover 70,000 square meters of exhibition space, divided into specialty pavilions, and attract more than 25,000 buyers, with about two thirds coming from outside of Hong Kong.

Market pundits expect this year’s show to be a good one, with the watches and jewelry trade in general propping up performance of the entire Hong Kong retail sector during the first part of the year. According to the city’s Census and Statistics Department, general  retail sales are up 13.9 percent year on year during the first five months of 2018, But in January and February, jewelry, watches and valuable gifts sales rose 21 percent, in March by 23.1 percent and in April by 24.6 per cent.

The big demand comes from the mainland, however. Demand for jewelry overall in China was up 10.4 percent in 2017, registering a dramatic turnaround from the 19 percent fall registered in 2016, which was instigated by the  Beijing’s crackdown on corruption hitting the market hard.

Millennial buyers are the most important market sector in China, with a report by De Beers indicating that they account for 68 percent of diamond sales in the country, compared with 45 percent globally.

Two more of China’s high-end jewelry retailers, Tse Sui Luen Jewelry  and Chow Tai Seng Jewelry made the Deloitte “Global Powers of Luxury Goods” annual ranking for the first time this year, with nine Chinese brands were included total, all but one of them jewelers. Hong Kong-headquartered Chow Tai Fook Jewelry Group made the top ahead of Hermès International and Rolex.

MID House of Diamonds will exhibit at June Hong Kong Jewelry & Gem Fair in Booth 3B102. Visitors to the show can pre-arrange meetings at the MID booth by contacting the company’s offices in Hong Kong at telephone: +852-2-545-7118, email: [email protected].

MID House of Diamonds’ booths at the June Hong Kong show will feature a large collection of white and fancy-colored loose diamonds, including blue, pink, green and yellow, in all shapes and sizes from 0.30 carats to plus-10.00 carats. All eight of the company’s international sales offices will be sending much of their top-quality material, among them a selection of rare GIA certified loose diamonds. Also on exhibition will be a collection of unique, high-end diamond jewelry, including rings, necklaces, bracelets and earrings, featuring white and fancy-colored diamonds.

Visitors to the June Hong Kong Jewelry & Gem Fair are invited to discover what MID is offering by way of the company’s new MID HOUSE OF DIAMONDS APP. Designed for smartphones and tablet computers using the Apple IOS and Android operating systems, it has been created especially to meet the needs of the professional diamond trader, tapping into the massive global inventory of merchandise of one of the world’s largest diamond suppliers. It is a fully-functional ordering system.  Users are able to conduct detailed searches for specific loose diamonds, receive real-time responses, visually examine the stones and relevant grading reports, view prices and place orders and requests. During shows at which MID exhibits, it will provide information about booth location, directions and live updates.

The new MID HOUSE OF DIAMONDS APP can be downloaded free of charge from the Apple and Google Play stores.

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