Two weeks from today, on June 5, the most important industry event in the calendar year of the world’s most important diamond and jewelry market will open for business. For four days, through June 9, the 2017 JCK Show in Las Vegas will grab the attention and the imagination of the American and international trades, and for the 20th year running MID House of Diamonds will be there in full force.

It is a later than usual start for the JCK Show this year, with the fair’s organizers, Reed Exhibitions, deciding to delay its opening by several days to accommodate Jewish exhibitors celebrating the Shavuot holiday. Also of interest is that this will be last time the show takes place within the shimmering golden facade of the Mandalay Bay Resort and Casino, before returning to its original home in the Venetian Convention Center in 2018.

JCK is not simply another trade fair. It is a phenomenon that takes over the Las Vegas Strip almost completely. Over the years it has spawned an assortment of satellite shows, held immediately before, during and afterwards, in the city that proudly bills itself as the entertainment and convention capital of the United States. As a result, practically every professional gem and jewelry buyer flies for what is now called the Jewelry Market Week, not to mention a major proportion of the international trade.

But the JCK Show is most definitely the main event. Bringing together more than 30,000 of the world’s most influential industry professionals, its exhibition halls will feature over 2,300 vendors showing finished jewelry, loose diamonds and gemstones, watches, equipment, supplies, technology, packaging, security and business solutions. Some 23,000 individual retailers will be in attendance, representing more than 9,4000 retail stores, ranging from independents, majors, department stores, boutiques and galleries. Fully 23 percent of the retail stores represented will be from outside of the United States.

This will be the 22nd time the JCK Show is being held, and MID House of Diamonds has been there every time since the third edition in 1998. The company literally has grown along with the trade fair.

MID’s exhibition booth is located in the Diamond Plaza, at Bayside, Level 1, stand B52017.

Among the largest of the displays it prepares at any show around the world, the company’s Las Vegas offering includes a massive collection of white and fancy-colored loose diamonds, in all shapes and sizes from 0.30 carats to plus-10.00 carats. Also featured will be a collection of unique, high-end diamond jewelry.

They say that what happens in Las Vegas, stays in Las Vegas. Not so when it comes to JCK. What is shown and bought at the show sets the tone and pace for the remainder of the diamond, gemstone and jewelry business year throughout the United States, and around the world as well.