With the end-of-the-year shopping season getting underway, the last major diamond and jewelry trade fair for 2017 will kick off this weekend, as JMA Hong Kong (Hong Kong International Jewelry Manufacturers’ Show) opens at the Hong Kong Convention Center on November 30, and will run for four days through December 3. It will be the 25th edition of the show that is organized by the Hong Kong Jewelry Manufacturers’ Association.

Sometimes overlooked because of the massive fairs in the city in June and September, JMA Hong Kong is a show with twist. It is a cash and carry event, welcoming both trade professionals and members of the general public from one of the world’s most important markets. The split between professional buyers and general consumers is about 40 percent to 60 percent.

Having welcomed more than 36,000 buyers in 2016, in 2017 the show organizers have responded to calls to add more exhibition space, with this year’s edition spread out in Halls 1 and 3 of the giant convention center, providing room for 300 additional booths and a wider product variety. This has pushed the number of display booths from 1,167 in 2016 to 1,350 this year.

Established in 1988, Hong Kong Jewelry Manufacturers’ Association (HKJMA) represents the island city’s jewelry manufacturers and exporters. Known for its Hong Kong Pavilions at shows in the United States, Europe, Asia and Middle East, JMA Hong Kong is the organization’s showcase event on its own home territory.

The prospects for trade-consumer combo show are particularly bright this year. According to the Hong Kong Retail Management Association, sales at retail grew for the seventh consecutive month in October of this year, with jewelry, watches, clocks and valuable gifts outperforming all other categories, rising by 14.7 percent in value year on year.

The Diamond Federation of Hong Kong reported that polished diamond imports into the city rose by 10 percent to $9.35 billion during the first half of 2017, while exports were up 1 percent to $6.72 billion.

Already the world’s second most important diamond jewelry hub, after New York, the city is believed to have already surpassed New York as the world’s second-largest jewelry auction center, and in that respect it is already considered be on a par with Geneva.

MID House of Diamonds will have a prominent presence at JMA Hong Kong 2017, with its stand located at Booth ED2 in Hall 1 of the Hong Kong Convention Center. It will feature a large collection of white and fancy-colored loose diamonds, including blue, pink, green and yellow, in all shapes and sizes from 0.30 carats to plus-10.00 carats.

All eight of the company’s international sales offices will be sending much of their top-quality material to the show, among them a selection of rare GIA certified loose diamonds. Also on exhibition will be a collection of unique, high-end diamond jewelry, including rings, necklaces, bracelets and earrings, featuring white and fancy-colored diamonds.

It already is possible to set up an appointment with MID at the show by contacting the company’s Hong Kong office, led by Rafael Kish and Ehud Gavrielov, at tel: +852-2-545-7118 or email:[email protected].

Scenes from the 2016 edition of JMA Hong Kong.