And that is not all. The MID Online application also enables clients to customize and embed the MID search tool on their own websites, enabling the clients’ customers to scour the MID database, as if it were their own. No sophisticated programming experience is required. The MID application program interface (API) can be simply applied using a step by step approach, clearly explained in an instruction video that is made available. Clients using the embedded search tool can set their own pricing criteria, as well as carefully selecting the range of stock that is listed.