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AI-DRIVEN TRANSFORMATION OF GEMOLOGICAL SERVICES
TECH COMPANY’S PURCHASE OF GRADING LAB PORTENDS AI-DRIVEN TRANSFORMATION OF GEMOLOGICAL SERVICES

Scanning technologies that are able to look deep into a stone could be adapted to measure automatically what before was done visually by a gemologist. What then was required was understanding data and interpreting it into a standard grade on a grading report. That is where artificial intelligence came in, for the machine could be taught to fulfill the interpretative role of the gemologist, and arguably produce results in a more consistent manner.

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DIAMOND MINES
TWO DIAMOND MINES IN BOTSWANA DOMINATE THE 2022 ROUGH PRODUCER RANKINGS

In terms of value, the report was deliberately circumspect regarding the sales of Russian goods, which reportedly are being offered at discount to as to skirt sanction that have been imposed because of that country’s war against Ukraine. Nonetheless, it notes that the dominant Russian diamond producer Alrosa appears to have revived exports to pre-war levels.

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NEW DE BEERS RESEARCH IDENTIFIES TRENDS
NEW DE BEERS RESEARCH IDENTIFIES TRENDS THAT SHAPE HOW YOUNGER CONSUMERS UNDERSTAND AND BUY DIAMONDS

The report found that 36 percent of women overall and 39 percent of Gen Z now specifically seek information on a jewelry brand’s ethical credentials when buying diamond jewelry. Some 40 percent of women overall said that knowing about the positive impact of diamonds on local mining communities would make them more likely to buy diamonds, while this proportion went up to 50 percent for Gen Z consumers.

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DURABILITY A PRIMARY DRIVING FACTOR IN SUSTAINABILITY FOR CONSUMERS OF LUXURY PRODUCTS, SAYS NEW REPORT

The durability of a high-end luxury product, enhancing its aura of perceived sustainability, is increasingly a driving factor for affluent consumers, notes a report published jointly by Bain & Company’s Milan-based consultancy and the World Wide Fund for Nature (WWF). It is an element that could play into the hands of the jewelry trade, in that, unlike fashion clothing, jewelry is inherently durable.

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